Author: Joycelynn Okezie
Alonge Hawes’s critically acclaimed digital series debuted on Kweli TV in October of last year. It seems the partnership has proven fruitful, as Blue Collar Hustle is now the highest viewed scripted series on the platform. Kweli TV, which figures viewership by minutes watched per subscriber; reports that Blue Collar Hustle has been viewed over 250 thousand minutes by its reported 2,000 subscribers. What’s more, the series premiere episode has accumulated 82 thousand viewed minutes to date, making it the best premiere tune-in of any series on the platform.
Alonge Hawes and the cast & crew also have reason to celebrate their continued success on the film festival circuit. In addition to a number of awards, the series recently screened as an official selection of The Black Web Fest. The first season was also bestowed an award of recognition by the Accolade Global Film Competition and was named Best Web Series by the LA Shorts Awards.
Blue Collar Hustle follows the exploits of four young men living in Stone Mountain, Ga. who are attempting to start their own independent record company while juggling families, careers, and the realities that come with existing as black men in modern society. It is created and written by Hawes, who also stars alongside Quentin Williams, Roberto Cruz, Howard Woodburn, Tijuana Agnew, and Shani Hawes. Hawes executive produces with Jamal Mcclendon and Rodderick Fedd.
Kweli TV was founded in 2015 by NewU Business Grant recipient Deshuna Spencer. It allows monthly subscribers unlimited access to more than 200 indie films from nearly 150 creatives across Africa, Latin America and the Caribbean, as well as black communities in Europe and North
America. Kweli, which is the Swahili word for “truth” encompasses the whole purpose of the network. KweliTV is accessible via Roku TV, Apple
TV, and Google Play.
Blue Collar Hustle is expected to premiere the second season in fall 2018.