Changing levels x Breaking Standards x Elevating all

10 - 21 - 2016

News | Reviews | Unsigned Hype



Palmer Reed may not be a nationally renowned artist, but in recent years the young singer/songwriter carved a name for himself in his hometown of Orlando, Florida.

Reed grew up singing for his church choir and playing in his middle school band. In his sophomore year of high school, he picked up a guitar and tried his hand at songwriting.

Now, Reed performs the national anthem at various public events across the Sunshine State. He plays regularly at the local hot spots in Orlando, and he’s even graced the stage at Disney World.

Having already declined multiple record deals, Reed seems determined to remain true to himself and his music. The independent R&B/Soul artist may still agree to a contract one day, but only when the moment is right.

For now, Palmer Reed walks the path of self promotion, and he establishes local ties to further his career. Most recently, he teamed up with producers Big MAAK and Andre for his music video, “SMART” (seen above).

This latest project follows Reed’s 2015 visual single “Changes,” which currently has over ten thousand hits on YouTube.

Shortly before his first video premiered, Reed described his musical style itself as “gritty” in a 2014 interview with CAQ Record’s Joycelynn Okezie for House of Trill.

I wanted the music to be a bit more natural and less edited,” Reed said of his 2014 album, which was in fact titled True Grit. 

Reed clearly carried this style over into his current music, because he delivers a raw, honest vocal in “SMART.”

Literal white noise adds a physical element of grit to the video.

Directed by Brill of Defined Enterprises, “SMART” throws it back to the 90’s. From it’s fuzzy VHS aesthetic, to its visual references of the decade’s pop culture icons including the Power Rangers and Mario.

It’s a unique performance piece, and the lyrics express a wisdom beyond the artist’s years.

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Changing levels x Breaking Standards x Elevating all